Internet Advertising Competition Entry 1

University of Guam > Internet Advertising Competition Entry 1

INTERNET ADVERTISING COMPETITION
Email Message Campaign: University

University of Guam
Student Recruitment

Email Campaign

CAMPAIGNS

EMAIL MESSAGES

campaign highlights

RECRUITMENT
DIGITAL MARKETING

The campaign ran from July 1 to August 20, 2021 and targeted current and new undergraduate students. Emails, Google Ads, and Facebook Ads augmented recruitment efforts by Admissions, EMSS, and the Schools & Colleges.

755 students

directly engaged with our digital marketing campaign from July 1 to August 20, 2021.

75
%

Google Ads

17
%

Facebook Ads

13
%

Active Campaign Ads

Tuition Revenue Generated

$1.2M

Student Fees Generated

$213K
Campaign Highlights

Recruitment Digital Marketing

The campaign ran from July 1 to August 20, 2021 and targeted current and new undergraduate students. Emails, Google Ads, and Facebook Ads augmented recruitment efforts by Admissions, EMSS, and the Schools & Colleges.

REGISTRATIONS

755 students

The campaign ran from July 1 to August 20, 2021 and targeted current and new undergraduate students. Emails, Google Ads, and Facebook Ads augmented recruitment efforts by Admissions, EMSS, and the Schools & Colleges.